Banners across Rio optimistically proclaimed: "A new city is being born." Its an exciting time to be in Brazil. The economy is burgeoning and the country will be staging the World Cup and Olympics in the coming years.
Both the World Cup and the Olympic Games are going to be big challenges for Brazil, just like they would be for any other country organizing two events of this scale within two years. Although Brazil has made strides in improving education, and its infrastructure is better than that of other emerging markets such as India, it is still lagging behind developed economies. Nothing is more important for the Brazilian government than to invest in education now!.
Government intervention: It was heartening to see that both the Fernando Henrique Cardoso and Lula administrations have implemented successful conditional cash transfer programs to boost school enrollment which has helped lift many poverty-stricken people into a new lower-middle class. With further investment in education, progression in innovation will follow.
Private sector players: VC firms focusing on education such as Gera Ventures and edu tech companies such as ezLearn, which is developing an adaptive learning platform for companies that are interested in training their staff in English for the twin sporting events are clearly on the right track too.
Brazil has clearly become the most attractive market for education services in Latin America as it represents the largest education base and consequently the largest market for education services.It’s great to see my Brazilian classmates wanting to go back to Brazil and setting up education ventures after graduating. Now I only need to convince them to invite me to Brazil for the World Cup. I can’t wait to see the country in its new avatar. Exciting times indeed !