I would like to overview our project and my takeaways here.
Our goal in onsite research is to propose optimal options of global expansion of One97's new service, Ad Network service, which is a platform of producing ads for brands. We were asked to choose the best markets to enter from APAC regions such as Japan, China, South Korea and ASEAN countries. After a bunch of research, we proposed The Philippines, Japan and China markets.
One of my takeaways is to control clients' expectations. It is likely that clients tend to expect much toward consultants and get disappointed. Our onsite research is just two weeks so that we tried to emphasize that we will not be able to finish our research here in India. Another takeaway is building fundamental understanding of clients' product by actively sharing knowledge. It took a week for us to basically understand what Ad Network is so that our discussions before that time were somehow distracting.
Finally, I learned a lot about Japan through this India Lab. I had never thought of the position of Japan's IT industry from global perspective. Comparing with other markets, Japan' market is "special" in that it is protected by language barrier and by its location far from India and the US. while it is a large market. Therefore, Japanese IT companies, which are accustomed to doing businesses only in Japan, could be faced with difficulties when to enter global markets. India Lab gave me a lot of opportunities of thinking about Japan.
Overall, India Lab made me learn quite different things from what I learned in classes. If I had a chance, I would like to take India/China Lab next year.