Stand and Deliver
In the cellars of the night, when the mind starts moving around old trunks of bad times, the pain of this and the shame of that, the memory of a small boldness is a hand to hold.
- John Leonard
The first speaker in MIT Sloan’s Dean’s Innovative Leader Series on my watch was Bruce Gordon, and it was a real honor to introduce him. Bruce has been a successful business person; but also, in his time as head of the NAACP, he showed real vision and courage, pursuing great change at significant risk. It is a little bit old-fashioned to describe him this way, though. Current -- and in truth, accurate -- management knowledge emphasizes the idea of distributed leadership, recognizing that the person at the top of any organization chart will necessarily be incomplete as a leader, and that successful firms encourage leadership throughout the organization.
In contrast, earlier conceptions of leadership were variants on the “great person” theory. Attract a great leader and he/she will, through charisma and genius, single-handedly make the whole organization successful. The search was on for the ingredients making up this godlike individual. Breathless biographies and, especially, autobiographies, fueled the image of a solitary figure at the helm, steering the ship into safe and productive waters. In lazier moment of journalism and research this outdated view still lives.
Yet, as we throw out the bathwater of Zeus as CEO, there’s still a baby here in the private leadership moment. Encouraging and empowering managers to see what isn’t, and what is better, and what is difficult but perhaps possible: I am not sure we can have too much of these tales.
When I think of individual leadership moments, my friend Ira comes to mind. Ira runs a profitable private company that is a leader in his industry. Strong internally generated growth, a visible and respected brand, and a company oriented toward emerging opportunities. Ira is very much the leader, the driver of the firm’s commitment to success. He knows the business inside out, and is often asked by the media to share his expertise regarding trends in his industry.
But this is not the most impressive, or fundamental, thing about Ira. His firm operates in the security business. That’s security as in protection, rather than securities. Years ago he bucked the industry norm and decided his firm would no longer have its employees carry firearms. He also committed his firm to a living wage for all employees and a package of employee benefits unusual in this sector. He built the foundation of the business around a set of core values, and set about not just pursuing, but creating, segments of the market that are willing to pay for comprehensive, quality services rather than commodity services. And he has made it work, for his customers, his employees, and his community. Indeed it is clear that his firm’s success has stemmed from his taking the path less chosen.
But this is not the most impressive, or fundamental, thing about Ira. Ira also cares deeply about the world in which his enterprise operates. His philanthropy has been broad and deep, and devoted to education and tolerance. Both as visible progenitor and quiet enabler, he has made a real difference in multiple communities.
But this is still, I think, not the most impressive, or fundamental, thing about Ira. In 1957 in Little Rock, Arkansas, a federal judge ordered the forced desegregation of Central High School, producing a flash point of hatred and bigotry. Nine terrified African American students were admitted to the school, over the opposition of the white students, the faculty, the administration, the governor, and the state police. NBC sent its young national reporter, John Chancellor, to cover the story. At the same time, a youngster, 16 years old, from another school in the area, the editor of his school’s yearbook, had access to the presses inside Central High. He was a friend of one of the nine students. His own values and experiences led him to feel that the world had to know what was happening. So, at great personal risk, he sought out John Chancellor and became his informer. Mr. Chancellor built his reputation as a network newsperson on an extraordinary set of reports from the site, repeatedly revealing the discussions taking place inside the school in support of segregation. His informant was Ira Lipman. When I think of the success of his firm, Guardsmark, it seems ridiculous to divorce it from this personal element -- the internal compass, the willingness to question, the ability to see what can be better, and bravery to make it so.
The rest of us did not live in Little Rock in 1957 with this opportunity for leadership to be fused, or at least revealed. But how many of us would have seen what could really be different, could really be better, at great risk, and choose to be the person making it so? More important, when you know what someone like Ira did, does it change you? I hope and believe it changed me.
Vision and courage. There is a role for these in the modern organization. Not just at the top, indeed, but throughout. It is still worth encouraging. That’s why we have the Dean’s Innovative Leader Series. That’s why I wanted to write about Ira. We may not be able to instill morals. But in a great school of management we can do more than impart knowledge. The stories of Bruce, and Ira, show the potential of visionary leadership. They remind that bravery is possible, and necessary. They embolden.
Worthy music:
And now, however 2007 turns out (I write this after World Series game 2; the Red Sox up 2-0), it has offered a chance to look again at 1967. From this point the glory seems as much to have been in the pursuit as in the achievement. I have thought about an aging ex-Yankee, Elston Howard, playing catcher on aching knees. I have thought about a young star whose career, and perhaps life, was cut short in a moment’s errant pitch (Conigliaro) and who became an inspiration — and a prompt for greater safety in the game. And I have considered Jim Lonborg (right). Gentleman Jim. The Cy Young award winning pitcher whose win on the last day of the season gave the Sox the pennant. Who, four days later, beat the heavily favored Cardinals in World Series game 1. Who beat them again in game 5. And after all this, going into World Series final game 7, he was asked to carry the Red Sox on his shoulder one last time, and pitch on 2 days rest. He had to know that despite all he had done in this amazing season, this one game would be what most people remember. He had to know that history has not been kind to someone trying such a feat on just 2 days rest. And he did it anyway. And yes, his arm gave out; and the Red Sox lost 7-2.