My name is Ben B, and I am currently an MBA student at MIT-Sloan. Right now, I am preparing for my long trip overseas to New Zealand. I am one of four team members who have been working with an energy efficiency company in Auckland, NZ, which specializes in intelligent hot water controllers. We are helping them find a new market for them to enter.
This past semester we spent our time narrowing down a list of more than 200 markets around the world to just one that we are recommending for them. Once we get our “boots on the ground” in New Zealand, we will be working with senior management to come up with a detailed entry strategy for that market.