"UX design is about helping users accomplish their goals as efficiently as possible (good user experiences are discoverable, efficient, economical, and recoverable)" Tyler Tate
"North star" principles of UX
- simple
- fast loading
- elegant
- efficient
- minimal design unless for a purpose
- try to let content speak for itself
- interactive
- keep the users attention
- clear direction and calls to action (including how to get back)
- ability to navigate forward or back
- people should feel safe about taking any action
Thanks to Gin Lane Media
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