According to a possibly apocryphal story, the head of sales of a multinational apparel company dispatched two salespeople to open a new territory in a predominantly rural country.
After scouting a few villages, the first salesman rang the head office. “I’m returning on the next flight,” he said. “We can’t sell shoes here. Everybody goes barefoot.”
Meanwhile, the second salesman was busy e-mailing the head of sales: “The prospects are unlimited. Nobody wears shoes here!”