It has been about a month since my G-lab team finish our three week assignment in Kuala Lumpur, Malaysia with the premier job posting website in South East Asia. Working since September 2009, our team comprised of two Sloan full-time MBA's and two Sloan Fellows. Our task was to provide a user segmentation and appropriate marketing recommendations, but it also included an inbound marketing strategy to supplement the traditional advertising strategy the company currently employed.
Taken from inside a tour bus, on the right is the Petronas Towers and on the left is the KL Tower. The landscape is truly amazing, but the best part by far was the food!
The above picture shows what we had one lunch time on site with a company employee who had been with the firm 10 years. He took us out and we were able to have a sampling of some very traditional Malaysian dishes. The best by far was rojak and chicken "in a paper bag" (deep fried in a bag to make the chicken tender). What a great place!
Alas, the experience came to an end with a two hour presentation to management, follow up meetings for implementation, and a 30-page report. The G-lab team went our separate ways, but one classmate and I went on vacation to BALI for a week before coming back to Boston to finish our last semester!
One of the best times at Sloan is in between classes and an internship. There are very little worries in the world and no deadlines for deliverables. Therefore, this vacation was truly relaxing and included a 10 hour private tour of the island, surfing lessons, spa visits, and of course eating like queens for dinner on beachside for only around $10 each!
That is the very truncated story about G-lab, one of the main reasons I came to Sloan to get an action learning, truly global experience. Coming up in a few weeks is my study tour trip to East Africa trying to understand how African businesses get access to capital. You can follow the progress of that class and trip here.
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