Something to talk about

After the relative quiet of January in Cambridge, the energy that always comes with the spring semester will be a welcome change of pace. The rather large variety of conferences, trips, club events, and other professional and academic endeavors provides engagement and activity for the entire community. But for those of us working in communications, it means something equally important: content!

For us, the January lull is great for a while. It gives us time to take a breath after the mad rush to get magazines and brochures to the printer in time for Christmas delivery. We can clean out the old files and have some fun composing new intro music for our podcast series. And we get plenty of snack breaks to finish off the Harry and David goodies sent to us by our generous vendor friends.

But by the end of the month, we're itching to put pen to paper -- or fingers to keyboard -- and start producing some new stories. Luckily for us, there's a lot to talk about.

Our faithful readers can look forward to material delivered via new and old-fashioned media. On the Web front, we'll continue our Student Stories and Faculty podcast series, blogs from our students and our dean, and faculty research spotlights, as well as extended features on the many spring conferences and trips, and the infamous $100K.

First up, the Second Annual Sports Management Conference. The list of speakers for the event is extremely impressive, featuring executives from each of the 2007 championship teams in professional baseball, hockey, football, and basketball.  As numbers -- and the meaning behind them -- become more and more important to sports, this conference promises to be a must-attend.

For those who prefer "old school" media, we'll be producing several new brochures, including updated admissions and career information materials for the MBA program. And as has been our custom, we'll bid goodbye to another semester with a new issues of MIT Sloan Alumni Magazine.

Admittedly, it's hard to capture the true energy of this place on paper, the spirit of the student body. But we sure have a lot of fun trying.

- Posted by Michelle Choate